Mercedes-Benz India on Thursday reported its highest-ever annual sales in the country in the financial year 2024-25 (FY25) as the luxury carmaker sold 18,928 vehicles during the year. 
This was a 4% increase compared to the previous fiscal year (FY24), according to the company&rsquo;s statement. 
The growth was mainly driven by strong demand for top-end luxury cars, rising interest in electric vehicles (EVs), and consistent performance from its core models. 
However, the company saw a dip in its sales in the first quarter of 2025 (Q1 FY25). It sold 4,775 cars during this period, which is nearly 12% lower than the same quarter last year (Q1 FY24). 
This decline was largely due to weaker demand in the entry-level luxury segment, which is currently facing tough competition and price-sensitive customers. Despite this, Mercedes-Benz&rsquo;s high-end models performed exceptionally well. 
The top-end luxury range, which includes cars like the S-Class, Mercedes-Maybach, EQS SUV, and AMG models, saw a 34% increase in sales. 
These premium vehicles now make up more than one-fourth of the brand's total sales in India, the carmaker said. Mercedes-Benz&rsquo;s EV sales jumped by 51% in FY25, with battery-powered models now accounting for 7% of total sales. 
The locally assembled EQS SUV emerged as the top-selling electric car for the company. In the first quarter of 2025 alone, electric vehicle sales accounted for 8% of the total. 
Meanwhile, the company&rsquo;s core models, such as the C-Class, GLC, GLE, and the long-wheelbase E-Class, continued to do well. 
The LWB E-Class retained its title as India&rsquo;s best-selling luxury car, especially with the addition of the new E 450 variant. On the other hand, the entry luxury segment saw a sharp 28% decline in the first quarter of 2025. 
Mercedes-Benz says it is committed to offering feature-rich and high-quality vehicles instead of compromising on features to boost volumes in the competitive lower-end market.&nbsp;
&mdash;IANS
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April 10, 2025 | 22:14 IST