India&rsquo;s enterprise AI ecosystem has reached a crucial turning point, with 47% of organisations now running multiple Generative AI (GenAI) use cases in production and another 23% operating at the pilot stage, according to a new report released on Sunday.
The findings indicate a significant transition from experimentation to execution as enterprises embed AI into core workflows to achieve measurable business outcomes. 
The report noted that 76% of business leaders believe GenAI will have a substantial impact on their organisations, while 63% feel prepared to leverage the technology effectively.
"Our survey shows that corporate India has moved beyond experimentation. Nearly half the enterprises already have multiple use cases in production," said Mahesh Makhija, Partner and Technology Consulting Leader, EY India. 
"For enterprises, the focus must now move from building pilots to designing processes where humans and AI agents collaborate seamlessly."
Despite the growing confidence, the report highlighted that investments in Artificial Intelligence and Machine Learning remain relatively limited. 
More than 95% of organisations allocate under 20% of their IT budgets to AI, and only 4% exceed that threshold. 
This gap between belief and financial commitment is influencing the pace at which enterprises realise returns from AI deployment.
With AI becoming operational across industries, return on investment has emerged as a primary focus area. 
Enterprises are now adopting a multi-dimensional approach to measuring ROI, considering time saved, efficiency improvements, business growth, strategic differentiation, and resilience.
Speed of adoption has also become a defining competitive factor. 
As many as 91% of business leaders identified rapid deployment as the key influencer in &ldquo;buy versus build&rdquo; decisions, signalling an urgency to convert technological innovation into operational impact.
Over the next year, organisations are expected to channel their GenAI investments into operations (63%), customer service (54%), and marketing (33%), marking a shift toward embedding AI in core functions that directly influence efficiency and growth.
&ldquo;The coming decade will be defined not only by the speed of AI adoption, but by the quality of its integration into India&rsquo;s economic and social fabric. This transformation has the potential to add value to India&rsquo;s growth story," said Chandrajit Banerjee, Director General, CII.
&mdash;IANS

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November 16, 2025 | 18:05 IST