Ahead of the Bihar assembly elections, the Election Commission (EC) on Friday issued an advisory cautioning political parties against the misuse of Artificial Intelligence (AI)-based tools in campaigns, warning that such content poses a serious threat due to its ability to appear as genuine information.
The directive follows multiple complaints from parties alleging that their rivals are using AI-generated content to spread misinformation.
After previously releasing guidelines in May 2024 and January this year, the EC&rsquo;s latest advisory reiterates many of its earlier instructions while underscoring the dangers of synthetic content in the electoral space.
&ldquo;Depicting political leaders making electorally sensitive statements using AI contaminates the level-playing field in elections,&rdquo; the commission stated. 
It emphasized that the creation and dissemination of synthetically generated information is a deep challenge because of its potential to convincingly mimic real content.
Issued under Article 324 of the Constitution, the advisory comes just ahead of Bihar&rsquo;s voting phases scheduled for November 6 and 11.
Reaffirming earlier directions and the Information Technology Rules, the EC said any AI-generated or digitally modified image, audio, or video used for campaigning must carry a clear, prominent label such as &ldquo;AI-generated,&rdquo; &ldquo;digitally enhanced,&rdquo; or &ldquo;synthetic content.&rdquo; 
The label should occupy at least 10 percent of the visible display area or, in the case of audio, the first 10 percent of the duration. 
For videos, the label must appear on the top band of the screen.
Furthermore, the EC directed that each piece of synthetic or AI content should disclose the entity responsible for its creation, either through metadata or accompanying captions.
&ldquo;No content shall be published or circulated that misrepresents a person&rsquo;s identity, appearance, or voice without consent, or that is reasonably likely to deceive or mislead voters,&rdquo; the EC underlined.
The commission also mandated that any instance of AI-generated or manipulated misinformation found on official party accounts must be removed within three hours of being detected or reported.
Additionally, political parties are required to keep internal records of all AI-generated campaign materials, including details of their creators and timestamps, to be made available for verification when requested by the EC.

Election Commission warns parties over AI misuse

Election Commission warns parties to take down AI-generated fake content within 3 hours.

EC Orders AI Misinformation Removal In 3 Hrs

Election Commission warns parties to take down AI-generated fake content within 3 hours.

October 25, 2025 | 10:43 IST