In a move set to reshape India&rsquo;s premium tea market, the Wagh Bakri Tea Group, a 130-year-old symbol of trust and tradition, has introduced Wagh Bakri Royale, its most luxurious and meticulously crafted blend to date.
Positioned as a super-premium tea experience, Wagh Bakri Royale is designed for the modern and discerning tea lover who values authenticity, indulgence, and a truly elevated drinking ritual.
Craftsmanship in Every Leaf Wagh Bakri Royale is a curated blend of high-grown long leaves and robust CTC teas, all 100 percent handpicked from the finest tea gardens in Assam. This combination creates a bold, well-rounded flavour that lingers long after the last sip, a vibrant Kesari hue that glows like liquid gold, and a captivating aroma that reflects both heritage and refinement. The brand describes it as more than just tea, calling it a sensory journey meant to be savoured.
A First in Nearly Three Decades Wagh Bakri Royale is the company&rsquo;s first major launch in the CTC and black tea category in almost 30 years. This step reflects the brand&rsquo;s strategic focus on premiumisation and aligns with a broader consumer shift where quality, experience, and heritage matter as much as the product itself.
&ldquo;Wagh Bakri Royale is our finest blend to date,&rdquo; said Sanjay Singal, CEO of Wagh Bakri Tea Group. &ldquo;Today&rsquo;s aspirational generation values exceptional experiences and is willing to invest in the best. Royale is our answer to that, a blend where tradition meets innovation.&rdquo;
For Connoisseurs and Legacy Homes Alike Royale has been crafted for urban premium consumers, yet it also appeals to long-time Wagh Bakri loyalists who wish to elevate their daily tea ritual. It is a blend that combines the trust of heritage with the sophistication of the modern age, connecting generations over a shared love for exceptional tea.
Where to Find Royale Initially launched in Ahmedabad and Vadodara, Wagh Bakri Royale is available in leading premium outlets, high-end standalone stores, modern trade formats, and top e-commerce platforms. The brand plans to expand its availability across India in the coming months.
A Legacy Brewed Since 1892 Established in 1892, Wagh Bakri Tea Group has grown into one of India&rsquo;s largest packaged tea brands, with an annual turnover of ₹2,000 crore and a distribution network that delivers more than 50 million kilograms of tea annually. The brand&rsquo;s teas are enjoyed by millions of households in India and around the world, built on a foundation of consistent quality and trust.
Setting a New Benchmark With its unmatched flavour profile, premium sourcing, and refined presentation, Wagh Bakri Royale is set to raise the bar for India&rsquo;s luxury tea segment. It offers not just a beverage but an experience that celebrates the ritual of tea itself.
For tea lovers who see every cup as a moment worth indulging in, Wagh Bakri Royale promises to be an irresistible new favourite.

Founded with a vision to bring high-quality tea, the company has grown into a Tea Giant

Wagh Bakri launches Wagh Bakri Royale

Founded with a vision to bring high-quality tea, the company has grown into a Tea Giant

August 13, 2025 | 01:44 IST