Tech billionaire Elon Musk has raised prices of its top-tier subscription service (Premium+) for his X social media platform by a massive 35% for both new and existing users in India, including across global markets.
Effective from December 21, the Premium+ users in India will need to shell out ₹1,750 a month&mdash;up from ₹1,300 now, which is an approximately 35% hike.
Similarly, on an annual basis, the Premium+ users in the country will need to pay ₹18,300, up from ₹13,600 at the moment (up by almost 35%).
This marks the largest price increase since the social media platform&rsquo;s acquisition (earlier called Twitter) by the tech billionaire in 2022.
In India, the basic tier subscription rate remains unchanged at ₹243 and premium tier at ₹650 as well.
In the US, the Premium+ service will cost $22 a month, up from $16. Annual subscription cost has increased to $229 from $168.
&ldquo;If you&rsquo;re an existing subscriber and your next billing cycle starts before January 20, 2025, you&rsquo;ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date,&rdquo; said X.
According to the company, Premium+ is now completely ads-free, providing an uninterrupted browsing experience.
&ldquo;This significant enhancement is reflected in the new pricing. Premium+ subscribers will enjoy higher priority support from @Premium, access to new features such as Radar, and higher limits on our most cutting-edge Grok AI models, ensuring you're always ahead of the curve,&rdquo; said the social media platform.
&ldquo;Increased pricing allows us to invest more into making Premium+ better and better over time,&rdquo; it added.
X further stated that the company has &ldquo;shifted its revenue share model to reward content quality and engagement rather than ad views alone&rdquo;.
&ldquo;Your Premium+ subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads,&rdquo; it added.
&mdash;IANS

Indian users will need to shell out ₹1,750 a month—up from ₹1,300 now—for Musk’s service

X Premium+ Subscription Rates Up 35%

Indian users will need to shell out ₹1,750 a month—up from ₹1,300 now—for Musk’s service

December 23, 2024 | 10:41 IST