<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">India&rsquo;s Gen Z is evolving into a generation of highly informed and performance-focused tech consumers, with 46% stating that chipset performance is a key factor in their smartphone purchase decisions, according to a new report released Thursday by CyberMedia Research (CMR).</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">The report highlights a clear trend: young consumers are no longer guided solely by aesthetics or pricing when choosing smartphones. Instead, performance-driven specs &mdash; especially processors &mdash; are taking center stage.</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">&ldquo;Gen Z is at a remarkable inflection point in history. They are the first globally connected generation, united by a shared fluency in technology,&rdquo; said Prabhu Ram, Vice President, Industry Research Group (IRG), CMR. &ldquo;For them, smartphones are more than gadgets &mdash; they&rsquo;re expressions of identity and tools for exploration.&rdquo;</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Ram emphasized that Gen Z demands high performance across the board &mdash; whether it&rsquo;s mobile gaming, video content creation, or even in vehicles, where they increasingly expect infotainment-rich, connected experiences. At the heart of all these demands are next-generation chipsets powering seamless digital interactions.</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">As true digital natives, Gen Z is deeply engaged with emerging tech. From gaming and AI to smart devices and connected cars, they are quick adopters of innovation. The study found that many Gen Z consumers are not only aware of chipset brands and capabilities, but also base their trust and preferences on performance history.</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Their expectations extend beyond smartphones. According to the study, 72% of Gen Z believe connected vehicles will transform driving, with preferences leaning toward features such as advanced safety systems, fast charging, energy efficiency, and immersive digital interfaces.</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Gaming remains one of the most engaging activities for this cohort. Nearly three in four Gen Z users spend up to six hours weekly on smartphone gaming. Social media and peer networks are the primary sources for discovering new games, while an increasing number are turning toward premium gaming experiences and even competitive esports.</span></div>
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<div><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Analysts say this shift is prompting brands to innovate more rapidly. Gen Z consumers are curious, informed, and demand-rich &mdash; qualities that are shaping the future of consumer tech in India and beyond.</span></div>

Indians choose smartphones with Performance-first mindset

Performance-first mindset changing how young Indians choose smartphones

CMR Survey: 46% of Gen Z in India Prioritize Processor Power in Phones

Performance-first mindset changing how young Indians choose smartphones

May 1, 2025 | 16:24 IST